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Persona PRS100 is the most versatile, single needle embroidery machine that can do sew much more! Its tubular free arm configuration gives you the flexibility and ease to embroider difficult to reach areas all while reducing fabric tangles. Plus, its mere 18 inch wide footprint makes it the perfect addition to any room in your house. Persona advances your creativity with key features such as anytime bobbin access, large embroidery area, free arm embroidery & Droplight™ Embroidery Positioning Marker. Time saving conveniences such as side bobbin winding and easy thread color changes make creating even easier. With your choice of included embroidery frames, especially the new and exclusive mini frames, your embroidery options are endless. Plus, for the first time ever, you can embroider your favorite Disney characters from ibroidery.com on caps! Sew Versatile. Sew Creative. Sew Much Personalization. Do more with one!
  • Single needle embroidery machine with free arm embroidery to reach areas like caps, sleeves and bags with ease.
  • Embroider more in less space with a small 18" wide footprint.
  • Easy to Use 7" LCD Display to watch on-screen tutorials and easily edit designs on the large, intuitive on-screen icons.
  • Fast embroidery speeds up to 1,000 stitches per minute.
  • New set of compact mini frames exclusive to Persona for small items such as children's garments, socks and headbands.
  • Cap Frame and Driver Set included.
  • Compatible with iBroidery.com, so you can make magic with Disney, even on caps!* (*All iBroidery.com designs available for additional purchase.)
  • 405 built-in designs; 20 size-adjustable fonts, plus frames and decorative frames and 6 decorative alphabet designs.
  • Vertical bobbin for easy bobbin changes without having to remove your hoop.
  • Side bobbin winder so you can wind a new bobbin while the machine is embroidering.
  • Easy thread color changes with a system that allows you to tie the next color thread to the existing one and pull all the way through to the needle.
  • Enhanced Editing Features.
Basic Features back to top
LCD Size (Horizontal x Vertical) inches 3.2" x 6"
Adjustable Screen Brightness Settings Yes
Stitch Select Via LCD
Screensaver No
On-Screen Help Yes; on-screen tutorials, with diagrams
Built-in Languages Yes
Zoom Function Zoom many designs up to 200% actual size
On-Screen Editing Rotate, mirror image, move, copy, enlarge/reduce, letter spacing, thread density, and group/ungroup edit functions
Realistic Preview Yes
Lighting 4 LED lights
Table Optional
Needle Threading System Advanced
Independent Bobbin Winding Motor Yes
Thread Sensor Yes, upper and bobbin threads
Thread Sensor On/Off Yes
Automated Upper and Lower Thread Cutting Yes
Quick-Set™ Bobbin Yes - Vertical
Built-in Memory 1.0MB; save up to 500,000
Computer Connectivity with Update Capability Yes
Memory Card No
Cable Yes

Embroidery Features back to top
Maximum Embroidery Area (X x Y) 8" x 8"
Maximum Embroidery Speed (Stitches Per Minute) 1,000
Speed Adjustment Yes
Adjustable Design Icon Size Setting Yes
Built-in Embroidery Designs (Non-License) 405
Built-in Embroidery Designs featuring Disney/Pixar® Characters No
Built-in Alphabet Fonts 20 size-adjustable fonts
Built-in Alphabet Designs 6 alphabet designs - Floral, Appliqué, Greek, Vine, Classic & "ⒸHang To Dry"
Monogramming Font Styles 6
Built-in Frame Designs Yes
InnovEye™ Technology No
Snowman® Embroidery Positioning Marker No
Thread Wiper Yes
Resume Function Yes
Trial Position/Layout Function Yes
Thread Anchor Yes
Built-in Border Function & Designs Yes
Sewing Decorative Stitches with Embroidery Arm Attached N/A
Appliqué Creator Function No
Curving Text on Screen Editing Yes
Pattern Rotating 1, 10 or 90 Degrees
Drag and Drop Editing Yes
My Custom Design™ Feature No
Color Shuffling™ Function No
Print and Stitch™ Technology No
Programmable Monochrome Embroidery Yes

Carton Contents back to top
Accessory Storage Yes
Included Accessory Feet 1
Other Included Accessories Accessory case, Needle set, 5 Prewound bobbins, 3 Metal bobbins, 4 Spool nets, Seam ripper, Scissors, Tweezers, Stylus, Needle changing tool (Threader), Needle plate spacer, Phillips screwdriver, -Standard screwdriver, Allen screwdriver, Offset screwdriver, Disc-shaped screwdriver, Large Screwdriver, Wrench, Oiler, Cleaning brush, Large weight, Small weight, USB cable, Extra Large embroidery sheet, Medium embroidery sheet, Spool mat, 4 Spool caps, Power supply cord, Operation manual (English/Spanish), Quick reference guide, Embroidery design guide
Included Embroidery Hoops 6 (4" x 4", 8" x 8", 1.5" x 1.75", 2" x 2", 1.3" x 3", 1.3" x 3"), Cap Frame and Driver Set, Arm e Embroidery Frame Holder (for compact frames), Arm a Embroidery Frame Holder

Machine Dimensions (H x W x D) 23.11" L x 18.70" W x 22.24" H
Machine Weight 68.34 lbs.

Please click on the categories below to view the optional accessories for the PRS100

PRSFMK1 PRS100 Free Motion Kit

This optional free-motion quilting kit enables you to add free hand stippling designs to quilts and create your own free hand sewing designs and artwork.

PRSWT1 Wide Table Top for Persona PRS100

This 21” x 25” wide table is designed specifically for the Persona PRS100, and helps provide a larger working surface, ideal for large or bulky projects. The surface is smooth and durable, and the table is easy to snap and lock in place.


PRCF3 Cap Frame and Driver Set - PR Multi-needle Series, 5" x 2.5"

Compatible with Version 2.10 Only. The advanced cap frame set gives you a generous area for cap embroidery. Now it’s easy to add logos or your favorite phrase to a wide array of caps. The cap frame embroidery area is 130mm x 60mm, approximately 5” wide x 2.4” tall.

Rated 5 out of 5 by from Great machine I am a beginner with machine embroidery, but I enjoy learning on this machine. I use the Macbroidery software. I plan to purchase a mult-needle in the future, for the convenience with appliqué. I highly recommend the PRS100!
Date published: 2017-04-19
Rated 3 out of 5 by from Did not include a common hoop/ I am happy with the stitching quality but I am disappointed that the PRS100 did not come with the commonly used 5x7 hoop as standard. I had to order a 5x7 hoop and pay extra, then was further disappointed that the 5x7 didn't even come with the measuring grid. I contacted Brother about this weeks ago after contacting the store I ordered the hoop from, but have had no response. There are not many built in fonts that look nice when embroidered, and the pre programmed design selections are few. I already own a Bernina Art Deco embroidery machine. The price difference of these 2 machines compared to what you get is disappointing.
Date published: 2017-04-19
Rated 5 out of 5 by from Lovin it It is pretty easy to use and much more versatile than my last embroidery machine.
Date published: 2017-04-09
Rated 5 out of 5 by from I love this machine! I am so happy that I bought this machine, and the retailer that I bought it from are just wonderful. They allow me to come in a learn how to do specific types of projects, and all the features it has. Product updates are wonderful and I am completely happy with my PRS100.
Date published: 2017-04-07
Rated 5 out of 5 by from Love the PRS100 I love the PRS100 and the free arm to embroider bags and other tight items. I do not regret the purchase at all and I only do embroidery as a hobby. The auto threader can be a bit challenging and I recommend being very careful when removing the hoop as to not hit the arm of the auto threader. If you do, it may become unaligned and not work. I upgraded from a PE770, so the oiling on the hook is new to me and I'm still getting used to it. It is hard to tell if I'm over oiling or if it is just right. Overall the PRS100 is a great addition to my craft room.
Date published: 2017-04-05
Rated 5 out of 5 by from Best Purchase Ever Love it, very user friendly! Easy to do bags, hats etc
Date published: 2017-03-25
Rated 4 out of 5 by from Great machine for my small business Overall the machine meets my needs as a small business and I can see it working well as I grow. Touchscreen and on machine software functionality are great and pretty comprehensive (without getting too complicated). Easy to operate with a small footprint, this machine is worth it.
Date published: 2017-03-22
Rated 5 out of 5 by from So excited to have this machine! The machine is a big investment, but very worth it. The design allows for easily slipping on the bag, child's shirt, onesie, and caps. I do recommend getting the Durkee fast frames and the Durkee hat frame to go with it. I also recommend the tables that are sold with it as it allows for the project to hang in the middle allowing for easier movement of the machine. It is easy to use, the screen display is a good size and it sews beautifully. Also, the bobbin is easy to change mid-project. My only negative is that the area around the hole that the thread goes through to the needle is dark blue and makes it hard to see for my older eyes! I fixed this by putting a piece of white vinyl around the hole and also attached a small light to the area. I also find that it sews better with better thread.
Date published: 2017-03-13
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