Brother Mobile Solutions to Showcase TD-2000 Series “Go-Anywhere” Retail Thermal Printers at 2014 NRF Big Show in New York
Featuring Extreme Versatility for Today’s Mobile Retail Environment, TD-2000 Multi-Purpose Printers Help Retailers Power Up Productivity and Profits.
Broomfield, CO, January 2, 2014 – Brother Mobile Solutions, Inc. (BMS) a wholly-owned subsidiary of Brother International Corporation and premier provider of printing products for the mobile workforce will highlight its TD-2000 Series thermal printers at the 2014 NRF Big Show in New York City, January 12-15. The Brother Mobile Solutions team will showcase the extreme versatility and demonstrate ways this next generation printer can enhance the shopping experience and help stores operate more efficiently.
“This printer really challenges retailers to re-think the role of both the receipt and the label printer.”
“Mobile devices have transformed the way consumers shop and buy products today,” said Ravi Panjwani, vice president of marketing and product management for Brother Mobile Solutions. “Today’s more dynamic retail environments demand high-performance printers that do double duty and even triple duty in and around every area of the store. Whether you need to print high resolution sales receipts, labels, price tags or shelf labels, our TD-2000 printers offer a practical, affordable solution to multiple challenges. This printer really challenges retailers to re-think the role of both the receipt and the label printer.”
Brother’s TD-2000 Series can help retailers power up productivity and profits by enabling sales associates to perform fast, accurate printing anywhere in the store using mobile devices such as laptops, tablets, handhelds, smartphones and in-store terminals. With greater mobility, sales associates can work face-to-face with customers, helping them find the right products, cross-sell and up-sell accessories and other products, and close more sales.
Engineered specifically for retailers, TD-2000 powered desktop thermal printers feature:
- High-speed printing, up to 6ips in both 203dpi and 300dpi with optional rechargeable Li-Ion battery
- Compact, lightweight design fits comfortably on countertops and desktops, and is easily transportable through store aisles on rolling carts.
- Rapid design of labels and tags using full version of Brother’s P-touch® Editor software with advanced design tools and printing features. And, can also print from Microsoft SQL Server®, Access® or Excel® database files.
- Multiple wireless connectivity options and seamless integration with popular computing and smart device operating systems, including Windows® 8, Windows Mobile®, iOS® and Android™ to future-proof the investment.
Panjwani concludes: “The ability to move POS and multiple merchandising activities to anywhere in the store not only increases sales efficiency and productivity, but can also enhance a retailer’s agility to respond quickly to customer needs and competitive pressure. In addition, our focus on interoperability options assures retailers that the printer investments they make today will integrate smoothly with existing operating systems, as well as new systems and devices they may purchase in the future.”
For more information, visit Booth #3380 at NRF Big Show, or visit us online at www.BrotherTD.com.
About Brother Mobile Solutions
Brother Mobile Solutions, Inc. is a wholly owned subsidiary of Brother International Corporation which had revenues of approximately $1.4 billion in fiscal year 2011. Brother International Corporation and its subsidiaries employ over 1,100 people in the Americas. For more information, visit www.brothermobilesolutions.com.
Android™ is a trademark of Google, Inc., Windows®, Windows Mobile®, SQL Server®, Access® and Excel® are registered trademarks of Microsoft Corporation in the US and other countries. iOS is a trademarks of Apple, Inc. All other trademarks referenced herein are property of their respective owners.