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Brother Mobile Solutions Introduces Industry’s First Full-Page, Direct Thermal Mobile Printing Solution for iPhone® & iPad®

PocketJet® 673 Mobile Printer Delivers Wireless Printing from iPhone and iPad with Brother™ iOS® Software Development Kit

Broomfield, CO, OCT 15, 2012 – Brother Mobile Solutions, Inc. (BMS) a wholly-owned subsidiary of Brother International Corporation and premier provider of products for the mobile workforce, is once again revolutionizing mobile printing with the introduction of the PocketJet® 673 mobile printer.

The first of its kind in the mobility industry, the PocketJet® 673 delivers direct thermal printing solutions compatible with only iPhone and iPad mobile devices*. Sleek, lightweight and durable, it utilizes an ad-hoc Wi-Fi connection between the iOS device and the printer to produce high resolution, 8 ½ x 11 documents for printing either in an office environment or by professionals in the field.

As part of the release strategy, BMS will engage independent software vendors (ISVs), value added resellers (VARs) and enterprise application developers to fully customize the PocketJet® 673, enabling integration with enterprise applications running on iPhone and iPad devices. BMS will provide technical direction, a software development kit (SDK) and the command reference guide to fully integrate the innovative printing solution. By utilizing PocketJet® 673 participating ISVs, VARs and enterprise application developers will have the opportunity to expand their current range of services, helping them become more competitive in the vast and growing field of mobility markets utilizing the iPhone and iPad.

“As the popularity and demand of the iPhone and iPad grow beyond the consumer spectrum and into the enterprise world, companies are finding increasingly innovative ways to integrate iOS devices into their field operations,” said Ravi Panjwani, vice president of Marketing and Product Management for Brother Mobile Solutions. “The PocketJet® 673 is the first mobile thermal printer specifically designed for use only with an iPhone or iPad that delivers fast, full-page documents from virtually any location with an ad-hoc WiFi connection. It helps eliminate the time and costs associated with printing from a fixed location and gives Apple® iOS users an operational efficiency they didn’t have previously.”

Part of the acclaimed Brother PocketJet® series, the PocketJet® 673 features the same compact design, fast, high-resolution output, and reliable performance that have made the series a leading choice in public safety, field service, route accounting, utilities, insurance and home healthcare vertical markets. Like the rest of the series, PocketJet® 673 is durable, simple to operate and easy to maintain in the field, and will allow businesses to streamline operations and help realize a return on investment.

Additional PocketJet® 673 features and benefits designed for best-in-class organizations include:

  • Print speeds up to 6 pages per minutes (ppm)
  • Full-page letter, legal, A4 and continuous page printing means more customized information with larger fonts and graphics.
  • Low maintenance costs due to highly reliable direct thermal technology that uses fewer moving parts than other printing technologies.
  • Low consumable costs as there are no ink or ribbons to replace.
  • Wide variety of media options, including printing on thermal cut sheet, continuous roll, and perforated roll.**
  • Wide range of connectivity options, including USB and WLAN ad-hoc.
  • 300 dpi resolution.
  • Support for major linear and 2D barcodes.

“We believe the custom features and ease of use associated with the PocketJet® 673 will convince enterprises already familiar with the reliability and functionality of the PocketJet® brand to more confidently expand into the iOS world,” Panjwani said. “This added to the fact that the lauded Brother RuggedJet™ 4" printer is also iOS compatible allows businesses of all sizes to reach iPhone and iPad markets and help increase their scope of services through advanced mobile printing technology.”

Panjwani reiterates that this is not an AirPrint™ compatible consumer device but an enterprise grade mobile printer that requires a degree of collaboration between BMS, the developer and the customer.

PocketJet® 673 shipments will begin in December, 2012. For information on how to engage in application development or become an authorized reseller, please call 800-543-6144 or visit www.pocketjet6.com.

About Brother Mobile Solutions

Brother Mobile Solutions, Inc. is a wholly owned subsidiary of Brother International Corporation which had revenues of approximately $1.4 billion in fiscal year 2011. Brother International Corporation and its subsidiaries employ over 1,100 people in the Americas. For more information, visit www.brothermobilesolutions.com.

All trademarks and registered trademarks referenced herein are the property of their respective companies. Apple®, iPhone®, and iPad® are trademarks of Apple Inc., registered in the U.S. and other countries. AirPrint™ is a trademark of Apple. Windows® is a trademark of Microsoft Corporation in the U.S. and other countries.

For more information, contact
Mary Howard
Brother Mobile Solutions, Inc.
(303) 464-6707

*Requires download of a software development kit from the Brother Developer Center at www.brother.com/product/dev/mobile/ios

**Requires additional purchase