Traditional ink and photo paper are affected by light and ozone,
and are liable to fade quickly with time. Brother’s newly developed Innobella™
ink and photo paper are both light–fade and ozone–fade resistant –
giving you color fastness like never before.
The combination of Innobella™ ink and paper is one of the key factors in achieving
high quality photos with an increased print longevity. Because Brother has formulated
their inks and paper together, you can be guaranteed that your prints will stay
vivid for many years.