The 5 R Concept

"5R" concept - the key to reducing environmental impact

From 1999, the Brother Group has been conducting environmental activities based on the "5Rs," which adds "Refuse" and "Reform" to the "Reduce," "Reuse" and "Recycle" 3Rs as the basis for establishing a sound material-cycle society. "Reform" in particular is an original idea from Brother for creating value by introducing novel approaches and ideas for changing the state of a waste material..

Refuse:  Avoid purchase of environmentally burdensome materials whenever possible
Reduce:  Reduce waste material
Reuse:  Reuse waste material without processing
Reform:  Reuse materials in a different form
Recycle:  Reuse materials as resources