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Persona PRS100 is the most versatile, single needle embroidery machine that can do sew much more! Its tubular free arm configuration gives you the flexibility and ease to embroider difficult to reach areas all while reducing fabric tangles. Plus, its mere 18 inch wide footprint makes it the perfect addition to any room in your house. Persona advances your creativity with key features such as anytime bobbin access, large embroidery area, free arm embroidery & Droplight™ Embroidery Positioning Marker.

Time saving conveniences such as side bobbin winding and easy thread color changes make creating even easier. With your choice of included embroidery frames, especially the new and exclusive mini frames, your embroidery options are endless. Sew Versatile. Sew Creative. Sew Much Personalization. Do more with one!
  • Single needle embroidery machine with free arm embroidery to reach areas like caps, sleeves and bags with ease.
  • Embroider more in less space with a small 18" wide footprint.
  • Easy to Use 7" LCD Display to watch on-screen tutorials and easily edit designs on the large, intuitive on-screen icons.
  • Fast embroidery speeds up to 1,000 stitches per minute.
  • New set of compact mini frames exclusive to Persona for small items such as children's garments, socks and headbands.
  • Compatible with iBroidery.com, so you can make magic with Disney, even on caps!* (*All iBroidery.com designs available for additional purchase.)
  • 405 built-in designs; 20 size-adjustable fonts, plus frames and decorative frames and 6 decorative alphabet designs.
  • Vertical bobbin for easy bobbin changes without having to remove your hoop.
  • Side bobbin winder so you can wind a new bobbin while the machine is embroidering.
  • Easy thread color changes with a system that allows you to tie the next color thread to the existing one and pull all the way through to the needle.
  • Enhanced Editing Features.
Basic Features back to top
LCD Size (Horizontal x Vertical) inches 3.2" x 6"
Adjustable Screen Brightness Settings Yes
Stitch Select Via LCD
Screensaver No
On-Screen Help Yes; on-screen tutorials, with diagrams
Built-in Languages Yes
Zoom Function Zoom many designs up to 200% actual size
On-Screen Editing Rotate, mirror image, move, copy, enlarge/reduce, letter spacing, thread density, and group/ungroup edit functions
Realistic Preview Yes
Lighting 4 LED lights
Table Optional
Needle Threading System Advanced
Independent Bobbin Winding Motor Yes
Thread Sensor Yes, upper and bobbin threads
Thread Sensor On/Off Yes
Automated Upper and Lower Thread Cutting Yes
Quick-Set™ Bobbin Yes - Vertical
Built-in Memory 1.0MB; save up to 500,000
Computer Connectivity with Update Capability Yes
Memory Card No
Cable Yes
Thread Tension Manual
Mouse Capability by USB No

Sewing Features back to top
Specialty Feet Included Yes (Additional specialty feet may be available. See Optional Accessories)

Embroidery Features back to top
Maximum Embroidery Area (X x Y) 8" x 8"
Maximum Embroidery Speed (Stitches Per Minute) 1000
Speed Adjustment Yes
Adjustable Design Icon Size Setting Yes
Built-in Embroidery Designs (Non-License) 405
Built-in Embroidery Designs featuring Disney/Pixar® Characters 0
Built-in Alphabet Fonts 20
Built-in Alphabet Designs Yes
Monogramming Font Styles 6
Built-in Frame Designs Yes
InnovEye™ Technology No
Snowman® Embroidery Positioning Marker No
Thread Wiper Yes
Resume Function Yes
Trial Position/Layout Function Yes
Thread Anchor Yes
Built-in Border Function & Designs Yes
Sewing Decorative Stitches with Embroidery Arm Attached No
Appliqué Creator Function No
Automatic Feed Thread Cutting No
Curving Text on Screen Editing Yes
Space Reduction among Embroidery Alphabets No
Pattern Rotating 1, 10 or 90 Degrees
Drag and Drop Editing Yes
Onscreen Automatic Density Adjustment (STB) No
My Custom Design™ Feature No
Color Shuffling™ Function No
Print and Stitch™ Technology No
Programmable Monochrome Embroidery Yes

Carton Contents back to top
Accessory Storage Yes
Other Included Accessories Accessory case, Needle set, 5 Prewound bobbins, 3 Metal bobbins, 4 Spool nets, Seam ripper, Scissors, Tweezers, Stylus, Needle changing tool (Threader), Needle plate spacer, Phillips screwdriver, -Standard screwdriver, Allen screwdriver, Offset screwdriver, Disc-shaped screwdriver, Large Screwdriver, Wrench, Oiler, Cleaning brush, Large weight, Small weight, USB cable, Extra Large embroidery sheet, Medium embroidery sheet, Spool mat, 4 Spool caps, Power supply cord, Operation manual (English/Spanish), Quick reference guide, Embroidery design guide
Included Embroidery Hoops 6 (4" x 4", 8" x 8", 1.5" x 1.75", 2" x 2", 1.3" x 3", 1.3" x 3"), Arm "E" Embroidery Frame Holder (for compact frames), Arm a Embroidery Frame Holder

Warranty 2/6/25 year premium warranty. See premium warranty for details.
Machine Dimensions (H x W x D) 23.11" L x 18.70" W x 22.24" H
Machine Weight 68.34 lbs.
UL/CSA Listed No
Frame Designs - Stitches 14
Frame Designs - Shapes 10

Please click on the categories below to view the optional accessories for the PRS100

PRSFMK1 PRS100 Free Motion Kit

This optional free-motion quilting kit enables you to add free hand stippling designs to quilts and create your own free hand sewing designs and artwork.

PRSWT1 Wide Table Top for Persona PRS100

This 21” x 25” wide table is designed specifically for the Persona PRS100, and helps provide a larger working surface, ideal for large or bulky projects. The surface is smooth and durable, and the table is easy to snap and lock in place.


PRCF3 Cap Frame and Driver Set - PR Multi-needle Series, 5" x 2.5"

Compatible with Version 2.10 Only. The advanced cap frame set gives you a generous area for cap embroidery. Now it’s easy to add logos or your favorite phrase to a wide array of caps. The cap frame embroidery area is 130mm x 60mm, approximately 5” wide x 2.4” tall.

Rated 3 out of 5 by from I am in Like not Love! I had high hopes for my purchase. Every day brings a little more disappointment. I have had it a few months. The arm has a crack which I believe was there when I purchased it. I keep getting a check thread message when my bobbin gets below half and there isn't anything wrong. NOW! My threader has stopped working. Concerned about what is next! Dealer has been no help. Just told me to check the settings!!!!
Date published: 2017-11-30
Rated 4 out of 5 by from PRS100 I love this machine. I have two of them. I would like larger hoop enhancements then Ill be in my glory!
Date published: 2017-11-26
Rated 5 out of 5 by from Love my PRS100 I have been embroidering for years but the PRS 100 finally lets me do some of the things you can’t do on a regular embroidery machine! I am finding it a little challenging to get it right the first time but when I overcome USER errors it is fantastic. Another bucket list item checked off!
Date published: 2017-11-20
Rated 3 out of 5 by from It works fine once it is set up. The good thing about the machine is that it has the free arm. It does a great job with caps. Learning the information to set it up and use it is the hard part. Everything you go to on the internet says "see your Brother Dealer". My dealer is 35 minutes away one way and the machine is too big to take down there all the time.Training at dealership was poor. Kept asking if you have questions but how can you have questions when you haven't used the machine. Manual is difficult to use, pictures are too small and you can't really tell what it is showing you. For example oiling the bobbin area, still not sure I am doing it right. Brother should create short tutorials that can be viewed on line. For example: threading the machine. The ones you fined on line now are done by people who don't really know what they are talking about.
Date published: 2017-11-14
Rated 4 out of 5 by from Wish this machine was out earlier I love this machine. The hooping system is so much easier for people with disabilities that affect their hands. I used it to make a wedding gift of Embossed Monogram Towels this past week. The only con that I have about this machine is the threading at steps 6 and 7. There needs to be a tool made to help with threading through the hole at 6 as it is a tad bit dark in that spot. The clip at 7 is hard to do the way Brother shows it to be done. I found if you lower your needle it makes it much easier to see the clip and thread it that way. The other is I so wished this machine was out when I bought my first embroidery machine 4 years ago. I highly recommend this machine to anyone that struggles with hooping on the standard home embroidery machines. I find the 8" x 8" hoop size perfect. Would be nice to have an 8" x 10" hoop for this machine some day.
Date published: 2017-10-25
Rated 2 out of 5 by from Have had this a year now and I'll be honest I have had this machine for a year now and there are 3 issues that really bother me with this machine. Two issues involve threading. The first is that the automatic needle threader gets bent and does not work. This happens constantly. You need a microscope and lots of time to fix it and then after finally fixing it, it happens again. Mine is now bent to the point that it is no longer fixable so I have to thread the needle by hand every time I change the thread. Not fun when your eyes are less than perfect. The second issue is changing the thread. It is a major pain. More so than the broken needle threader. I have gotten to the point that I won't buy embroidery files with many colors because of how much I hate to change the thread. I had a Brother PE770 prior to this machine and it was 1000 times easier and faster to change the thread color. Having to tie the thread to another thread and pull it through the machine is awful. No matter how tight I tie the knot (and I've tried different types of knots) the knot breaks apart somewhere in the middle of the threading process and you have to rethread the entire thing about 80% of the time. Last of all, I thought having an 8x8 embroidery area would be a big difference from a 5x7. IT IS NOT. I think this machine sews better, as in the stitches look better, than the PE770, but the PE770 is much easier to work with when it comes to threading and changing thread colors. Oh, and the way the hoop is made on this machine is HORRIBLE for doing applique. It is impossible to cut the fabric in certain areas because the hoop is set deep. If I had known everything I know now when I was shopping for a new machine, I really would have looked at something with a bigger embroidery area and a lot more ease with threading and changing thread colors.
Date published: 2017-10-21
Rated 3 out of 5 by from Brother PRS100 Too new to tell you much, but the threading isn't as convenient as I'd like
Date published: 2017-10-21
Rated 5 out of 5 by from Awesome Machine This machine was a much needed upgrade for me. The PRS100 is very user friendly and didn't take long for me to adjust. I bought it for the variety of hoops that came with it and have not been disappointed. I also love the laser light feature, it enables me to even up my design by small ticks or by larger spans. The 1000 stitches per minute and the fact that it cuts my jump stitches in the design have been very impressive, as well as saving me time!!
Date published: 2017-10-04
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