The Singular Sensation: Persona PRS100

Pull off big ideas in small spaces with the flexible design of Persona, the single needle embroidery machine with multi-needle versatility.

Limited Quantities Available

Shop Now
Brother Persona PRS100 Free Arm

Reduce Fabric Tangles With the Free Arm

The unique tubular free-arm configuration in Persona gives you the flexibility and ease to embroider difficult-to-reach areas such as caps, pockets, and sleeves. Plus, it helps to reduce fabric tangles. The tubular free arm, and the introduction of our compact miniframes, truly make Persona a singular sensation.

Brother Persona PRS100

More Embroidery in Less Space

Persona can embroider more in almost any space, making it the perfect addition to your sewing room.

Pink shorts and white hat with Disney embroidery

Disney Is in Our DNA

Hats off to the Persona. Easily embroider a range of designs on caps with the optional cap frame and driver set. Now you can embroider your favorite Disney characters on caps by accessing designs on With exclusive access to the Design Download Center, you can choose from more than 1,000 embroidery designs featuring Disney and Disney/Pixar characters. Purchase and download only the designs you want — no subscription required.

PRSRHK1 Round frame kit

Next Generation Embroidery Frames

We created four embroidery frames only found with Persona. These smaller frames make it easier to embroider on small and unique items, like pockets and children's garments. Four compact frame sizes are included, ranging from a 1.25" x 1.75" frame to a 2" x 2" frame. You won't find these with any of our other machines.

7" LCD Display

Easy-to-use 7" LCD Display

Watch onscreen tutorials, and control the machine with the large, intuitive onscreen icons. See up to 260,000 colors with little or no onscreen color shifting.

Genuine Supplies & Accessories

For best results, use only Brother genuine supplies and accessories.

Pacesetter thread rack