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(last updated August 1, 2023)
Brother International Corporation and its subsidiaries (“Brother”, “we,” or “us”) are committed to respecting and protecting your privacy. We know that the privacy of personal information is an important concern to our customers.
This statement describes (i) the types of Personal Information we collect on the Sites and Services, (ii) how we use and protect the information, and (iii) to whom we disclose such information.
Collection of Personal Information
The following is a description of our data collection practices, including the personal information we collect, the sources of that information, the purposes for which we collect information, and whether we disclose that information to external parties.
Personal Information is any data that can be used to identify an individual.
Personal Information: The Personal Information that you may be asked to provide when creating an account, registering, utilizing the Sites or Services, leaving a product review, contacting customer support, or completing a transaction, may include, but not be limited to, your first and last name, mailing address (including ZIP code), e-mail address, username, billing contact information, and telephone.
Sensitive Information: We may collect sensitive information including but not limited to gender, race, financials, and account login.
Payment Information: When purchasing the Services or products online, you will be asked to provide payment information.
Social Media: We collect your social media handle and basic account information when you interact with our services through social media.
Numerical Identifier: We collect a unique numerical identifier which is automatically assigned to you by a first-party cookie when you use our Site, to identify you, provide our Services, keep you logged in to our Site, prevent fraud, and provide you with targeted information and offers.
Geolocation Data: We may collect certain information about your access to and use of the Sites and the Services, such as the name of the Internet service provider and the Internet Protocol (IP) address through which you access the Internet, the dates and times that you access the Sites, and the Services, the pages that you view while at the Sites, information on how you interact with the Sites, and the Internet address of the website from which you linked to the Sites. Information regarding your computer system configuration and operating system is also gathered. This information is used by us to help analyze trends, enhance your experience on the Sites, send targeted advertisements, and to improve and administer the Services.
You may opt-out of location-based services at any time by editing this setting at the device level or by submitting your request through the Consumer Data Request Form .
Commercial Information : Brother and its affiliates may also collect information from and about your use of our products and the devices connected to the products including, but not limited to, the printer model, serial number, Device ID, the device location, usage data and operating information (collectively, “ Device Data”). Our collection of Device Data is enabled by the software embedded in our products. You may opt-out of such collection by following the instructions in the End User License Agreement for the software. We use this information to monitor your use and the effectiveness of our Services, to identify you, and to provide you with targeted information and offers.
Testimonials : We also display personal testimonials of customers on our Sites in addition to other endorsements. If you wish to update or delete your testimonial, please submit your request through the Consumer Data Request Form.
Promotional Materials : If you receive newsletters or promotional e-mails from us, we may collect additional information about you through the use of and interaction with customized links or similar technologies to determine whether the e-mail was opened and for how long, and which links were utilized by you, in order to provide you more focused e-mail communications or other information. We may also use third party service providers for these data collection and delivery activities.
Use of Personal Information
Provision of Services: Brother may use your Personal Information to deliver and provide the Services you request, provide you with more effective customer service, to improve the Sites and the Services, and to make the Sites easier to use by eliminating the need for you to repeatedly enter the same information, or by customizing the Sites and Services to your preferences or interests, among other uses.
Registration Information: We use your registration information to validate users, manage subscriptions, recall user settings (address book etc.) deliver Services, support, and improve the Services, and for our internal process evaluations. You may abandon registration at any time before completing the registration process.
Promotional Purposes: With regard to Personal Information that is collected during the registration process from our users, upon completion of the registration process, user will receive email correspondence which provides the user the option not to receive communications from Brother regarding its Services and other product information. If you do not wish to receive such communications, you may opt-out or unsubscribe per this email. We present the OPT-OUT option to users in all marketing communications, except for system or service notifications, such as receipts, confirmation emails and customer service updates that are considered necessary to provide the Services to you.
Processing Payments: The payment information that you provide when purchasing products or the Services is used only to facilitate payments and transactions.
Social Media: We use data collected through social media to improve our services, respond to your requests or complaints, and send information and advertisements to you.
SMS Messages: If you opt in to receiving delivery status updates for your order via SMS, you consent to us using the telephone number you have provided in connection with your order for this purpose. We may also share your phone number with service providers who facilitate the updates. Messaging and data rates may apply.
User Preferences: We may use your information to analyze your actual or likely preferences through a series of computer processes. On some occasions, we may add our observations to your internal profile. We use this information to gauge and develop our marketing activities, measure the appeal and effectiveness of our services, applications, and tools, and to provide you with targeted information, advertisements, and offers.
Disclosure and Sharing of Your Personal Information
Brother may disclose user Personal Information in the following ways:
Brother may share your information with:
Updating Your Personal Account Information
If you are a user who registers an account with us, you may amend or update inaccurate or incomplete Personal Account Information, request deletion of such Personal Account Information, or request that we no longer use it. If your Personal Information changes, it is your responsibility and obligation to update it within your Account. If you wish to change, review, delete or update your Personal Account Information, you can do so by logging onto your “My Account” page. You can access or update your Personal Account Information and communication preferences we have on file. If you require assistance in updating or accessing your Personal Account Information, or if you would like to request that your account be marked as inactive, please submit your request through the Consumer Data Request Form.
Security of Your Personal Information
We are committed to protecting the security of your Personal Information. We use a variety of security technologies and procedures to help protect your Personal Information from unauthorized access, use or disclosure. For example, we store the Personal Information you provide to us on computer servers with limited access by others. When you transmit sensitive Personal Information (such as a credit card number) over the Internet, this information is transmitted through the use of Secure Socket Layer (SSL) encryption or other technologies. The Personal Information that you provide to Company in connection with registering as a user of the Site or the Services (such as your name and e-mail address) is protected in several ways. For example, your access to your registration information is available through a password and a unique customer ID which is a valid e-mail address provided by you. This password is encrypted. We recommend that you do not divulge your password to anyone. In addition, your registration information resides on secure servers accessible to only selected Company personnel. Company encrypts your Personal Information and strives to prevent unauthorized parties from viewing such information when it is transmitted to Company. We utilize security data security methods appropriate to the risks presented. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security. If you have any questions about security on our Web site, please submit your request through the Consumer Data Request Form.
We will retain and use your Personal Information as disclosed in this policy and otherwise as reasonably necessary to comply with our legal obligations.
We and our marketing partners, affiliates, or analytics or service providers, use technologies such as cookies, beacons, tags, scripts, or similar technologies to analyze trends, administer the Sites, track users’ movements around the Sites, and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual and aggregated basis.
In addition to cookies, the Site gathers certain information about users automatically that is stored in log files. This information includes IP/Internet address of your computer, your browser version, referring URLs and general web visitor information used by our web traffic reporting tools. This information may be linked to your registration information, and your navigation around the Sites may be tracked. We use this information to understand how the Sites are being used so that we can improve the Sites and offer appropriate products and services to our customers.
We use clear gifs in our HTML-based emails to count traffic from users who link to the Sites from the e-mails or determine readership statistics. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns.
We also use Local Storage Objects (LSOs) such as HTML5 and Flash to store content information and preferences. Third parties with whom we partner to provide certain features on our Sites or display advertising based upon your Web browsing activity use HTML 5 to collect and store information. Various browsers may offer their own management tools for removing HTML5 LSOs. Learn how to manage privacy and storage settings for Flash cookies.
We partner with a third party to either display advertising on our Sites or manage our advertising on other sites. Our third party partner may use technologies such as cookies to gather information about your activities on our Sites and other sites in order to provide you advertising based upon your browsing activities and interests. If you wish to not have this information used for the purpose of serving you interest-based ads, you may opt-out. (or if located in the European Union). Please note this does not opt you out of being served ads. You will continue to receive generic ads.
Use of Google Analytics
For more information about how Google handles your information, please see www.google.com/policies/privacy/partners .
If you would like to prevent your data from being collected and processed by Google Analytics, you can opt-out from Google Analytics by downloading and installing the Google Analytics’ Opt-out Add-on .
Links to Other Web Sites
The Sites and Services are intended for general use audiences and are not directed to children under the age of 13. Brother does not knowingly collect, disclose or use any Personal Information of individuals under 13 years of age. If we become aware that any user under the age of 13 has provided Personal Information to us, we will immediately delete such information.
The Sites and Services are hosted in the United States and all data collected from them are stored and processed in the United States. If you are visiting the Sites or using the Services from a non-US country that has privacy laws different from the United States, you understand and agree that Brother may collect, maintain, and process your data in the United States.
To facilitate our operations, we may transfer, store and process your Personal Information (as defined below) in jurisdictions other than where you live, including in the United States. Laws in these countries may differ from the laws applicable to your country of residence. For instance, if you are a European Economic Area (EEA) data subject and your Personal Information is shared with our affiliates, partners, or third-party service providers acting on our behalf outside of the EEA, then it is done so pursuant to necessary means to ensure an adequate level of protection.
Brother is responsible for the processing of personal data it receives, under the Data Privacy Framework, and subsequent transfers to a third party acting as an agent on its behalf. Brother complies with the Data Privacy Framework Principles for all onward transfers of personal data from the EU, United Kingdom, and Switzerland, including the onward transfer liability provisions.
The Federal Trade Commission has jurisdiction over Brother’s compliance with the EU-U.S. Data Privacy Framework (EU-U.S. DPF) and the UK Extension to the EU-U.S. DPF, and the Swiss-US Data Privacy Framework (Swiss-U.S. DPF). In certain situations, Brother may be required to disclose personal data in response to lawful requests by public authorities, including for the purpose of meeting national security or law enforcement requirements.
In compliance with the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF and the Swiss-U.S. DPF, Brother commits to refer unresolved complaints concerning our handling of personal data received in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF and the Swiss-U.S. DPF to Truste, an alternative dispute resolution provider based in the United States. If you do not receive timely acknowledgment of your DPF Principles-related complaint from us, or if we have not addressed your DPF Principles-related complaint to your satisfaction, please visit https://feedback-form.truste.com/watchdog/request for more information or to file a complaint. The services of Truste are provided at no cost to you.
Under certain conditions, more fully described on the Data Privacy Framework website at https://www.dataprivacyframework.gov/s/article/How-to-Submit-a-Complaint-Relating-to-a-Participating-Organization-s-Compliance-with-the-DPF-Principles-dpf, you may invoke binding arbitration when other dispute resolution procedures have been exhausted.
We reserve the right to transfer any and all information that we collect from users to a third party in the event of any merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of Brother’s assets or stock (including without limitation in connection with any bankruptcy or similar proceedings.
Your Privacy Rights
Right to Access Information
You have the right to request access to Personal Information collected about you and information regarding the source of that information, the purposes for which we collect it, and the third parties and service providers with whom we share it. To protect our customers’ Personal Information, we are required to verify your identity before we can act on your request.
Right to Request Deletion of Information
You have the right to request in certain circumstances that we delete any Personal Information that we have collected directly from you. To protect our customers’ Personal Information, we are required to verify your identity before we can act on your request. We may have a reason under the law why we do not have to comply with your request, or why we may comply with it in a more limited way than you anticipated. If we do, we will explain that to you in our response.
Right to Opt-Out of Sale of Personal Information
Right to Information Regarding Participation in Data Sharing for Financial Incentives
We may run promotions from time to time whereby we incentivize a consumer to share certain pieces of information with us; for example, we may offer a one-time discount if consumers sign up for our email marketing list. Participation in these incentives is voluntary and you may opt out of the data sharing at any time.
California's Shine the Light Act Rights
Residents of the California also have the right to request information regarding third parties to whom the company has disclosed certain categories of Personal Information during the preceding year for the third parties’ direct marketing purposes.
How to Submit a Request
You may submit a request to exercise your rights through one of the following means:
1) By filling out a Consumer Data Request Form .
2) By calling us at 1-855-996-0289, Monday through Friday during the hours of 6:00 AM to 3:00 PM Pacific Time.
We will provide a response to your request within forty-five (45) days.
Before complying with a Right to Access or Right to Delete request, we will first contact you to verify your identity.
You may also designate someone else to make a request on your behalf. To protect your information, we will ask for a signed permission from you authorizing the other person to submit a request on your behalf. We will contact you to verify your identity before we respond to your authorized agent’s request.
Company Contact Information
You may also contact us at Brother International Corporation, Attn: Legal Department, Data Privacy, 200 Crossing Blvd, Bridgewater, NJ 08807.
In your correspondence, please ask your question in detail. We will investigate your question or concern and will use commercially reasonable efforts to promptly provide an answer or otherwise to determine and remedy the problem. We will reply to you by the same method by which you contacted us.