Reasons I bought this: 1) wonderful automatic threader, 2) large table surface as well as free arm or medium sewing area. 3) decent sized harp area, easy top threading, 4) LED light over stitching area, 5) half the price of a basic European model.
Things I discovered after I bought it: A) wonderfully quiet, B) includes walking foot, C) snap on other feet, D) nice hard plastic cover makes carrying easy, E) slot in main foot lines up exactly with sewing line,
F) it has a gazillion stitches and
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several alphabets (challenging my expensive Swiss machine), G) most used stitches available with one touch, H) includes button SEWING stitch as well as many buttonhole stitches, I) you can create your own stitch patterns (hunh?) , and the list keeps getting longer.