Brother Social Media Community Guidelines

Welcome to the Brother Community!

“At Your Side” for more than a century, Brother has earned a reputation as a premier provider of home office and business products and solutions, products for the sewing and crafting aficionado, and industrial solutions — revolutionizing the way we all live, work, and create.

Collectively, our focus is to create unrivaled experiences for our customers and communities by reinforcing our “at your side promise” and providing a safe space for all to learn, grow and create together. Our Strategic Culture Drivers of Accountability, Boldness, Excellence, and Authenticity guide us in everything we do — from how we engage with each other, collaborate, and make decisions for our company.

Our social media communities are a forum for customers to ask questions, share, collaborate, and grow.

Brother’s Commitment To Our Community

We strive to create informative, engaging, supportive communities centered on sharing information, inspiring each other, and building conversation.

We’ll do our best to talk about the topics that are important to you, listen to your feedback, answer your questions, and communicate openly.

We are also committed to making a long-lasting impact in support of diversity, equity, and inclusion . Therefore, we strive to make our community a safe space, where all are welcome to participate in the conversation — regardless of age, race, gender, gender identity, nationality, sexual orientation, physical ability, and background.

To create a positive and engaging environment for all, we ask that you adhere to the following:

What We Encourage You To Do In Our Communities:

Uplift each other.

We aim to cultivate a community that supports and inspires one another. See something you like? Let us know. We encourage engagement of all types: likes, comments, shares, critiques, questions, suggestions, and more. Our ask is that you be polite and respectful in your interactions with our customers, community, and employees.

Ask for help.

Feel free to ask questions about Brother’s suite of products and solutions. We’ll do our best to get back to you in a timely manner and/or direct you to someone from our team who can help. If you have very specific questions or need customer support on a specific product/solution, please visit: https://www.brother-usa.com/contact-us

Share your challenges.

Your feedback is important to us, and we’re here to listen. We want your recommendations, input, and advice for improving our products, solutions and experiences — provided it’s constructive.

What We Do NOT Allow:

Don't use hate speech.

Hate speech directly attacks a person or group based on race, ethnicity, national origin, religion, disability, disease, age, sexual orientation, gender, or gender identity. As noted above, we are a diverse community, therefore different beliefs, opinions, sensitivities, and concerns are welcome, however, please be respectful and keep hateful comments, jokes, emojis, GIFs, etc. off our social media communities.

Please also bear in mind that the comments and responses that you read on our channels not posted by us, come from members of the public. The contents of these comments (opinions, statements, etc.) posted on our channels do not necessarily reflect the views of the social media site or Brother and are the responsibility of the individuals posting them.

Note: All Brother posts and profiles can be identified by the Brother logo.

Don't bully or harass members of our community.

Brother will not tolerate harassment, bullying, or shaming of any kind towards the brand, employees, and/or its community members. Harassment includes, but is not limited to:

  • Offensive comments, terms or jokes related to race, gender, sexual orientation, disability, physical appearance, body size, ethnicity, religion, and others
  • Deliberate intimidation or stalking
  • Threats of violence
  • Unwelcome sexual attention and advances
  • Spamming / Trolling
  • Continued one-on-one communication after requests to cease

Don’t share obscenities.

Sexually explicit and vulgar language - including images, GIFs, or the inappropriate use of emojis are not welcome.

Don't behave maliciously.

Members of Brother’s social media communities are not above the law and must conduct themselves in accordance with our Community Guidelines and the Brother Terms of Use. Malicious activity includes, but is not limited to:

  • Defrauding, impersonating, threatening, harassing, or harming another user
  • Invading another user's privacy
  • Spamming a user or the community
  • Trying to trick people into sharing their personal information
  • Unsolicited sales
  • Links to suspicious websites
  • Intellectual Property Theft
  • Unauthorized access to Brother websites or accounts
  • Uploading viruses or malicious code or post links to sites

Don’t post personal information.

When you post comments online, it is not just us that sees them. Personal/contact details should be reserved for DMs only. This includes things like your own or anyone else’s phone numbers, addresses, bank details, email addresses, etc.

Note: Brother will never ask for your Social Security number, financial information, passwords, or PINs via social media. However, we may ask for your phone number and/or email address. This allows us to connect you to a Customer Service Representative for further assistance. But do ONLY provide your contact information through a private message. Comments featuring contact information or account details will be removed and redirected to private messages.

Comment Moderation & Response

We will do our best to moderate and respond quickly to your comments and feedback.

Brother reserves the right to determine whether contributions to our social media community breach the above guidelines. Disregarding the above will result in the hiding and/or removal of comments. We also reserve the right to report, block or ban users who harass, continue to spam, or act with malicious intent as outlined above.

Any comments we deem a threat to the company, or an individual will be passed onto the authorities for investigation as we feel necessary and/or are required by law.

Additional Considerations:

If you wish to no longer “Like” Brother’s social media channels, please feel free to remove yourself by clicking the “Unlike” button.

Furthermore, the above Community Guidelines apply in addition to the Terms of Use and other legal notices that are provided by the social media platforms as outlined below.




Terms of Service

Terms and Conditions of Pages, Groups and Events

Community Standards


Terms of Use

Community Guidelines


Terms of Service

The Twitter Rules


Terms of Service

Community Guidelines


User agreement

Professional Community Policies


Terms of Service

Community Guidelines